The Advanced Course in Product Engineering is ideal for CPTOs, engineering leaders and senior engineers, seeking to shift their mindset and transform themselves and their teams into Product Engineers.

The objectives of the course are:

1. Understand the impact when engineers contribute to the entire product process, from discovering and understanding the problem to designing the solution.

2. Learn the best practices to manage the product development cycle from an engineering point of view. This includes proposing different problem-solving approaches, defining solution scopes, making informed buy vs build decisions, managing technical debt, and evaluating technical trade-offs.

3. Explore best practices in integrating data from the beginning and ensuring quality in the product and code throughout the product process.

4. Master agile project management and stakeholder communication techniques. Learn to navigate various challenges that arise in teams and projects.

By the end of the course, you will be equipped with all the tools and knowledge needed to make your engineering team a fundamental part of the product, capable of contributing in every phase of development.

Let me give you a tour of the course so you can get a feel for the content, the exercises, and the types of cases you will do and learn.

This course is ideally suited for:

• Shifting to a Product Mindset: Targeted at CTOs, engineering leaders, and senior engineers aspiring to guide their companies towards a product-driven approach, with an emphasis on involving engineering from the onset of the product process.

• Career Advancement & Cultivating Product Culture: Engineers seeking to enhance their horizontal skills for career progression (e.g., staff engineer promotions), and those desiring a closer collaboration with product teams, including involvement in prioritization, problem understanding, and solution design.

• Transition to Product Roles: Engineering leaders and senior engineers contemplating a shift to product roles, or aiming to lead combined product and engineering teams, especially in startups. This is an ideal course for those in CPTO (Chief Product and Technology Officer) positions.

• Startup Leadership: Startup founders and entrepreneurs who want to implement effective practices for their product and engineering teams to collaborate more efficiently.

This course lasts six weeks and follows a flipped classroom methodology, where students are expected to lead their own learning. The course consists of four modules within these six weeks. You'll learn at your own pace through reading lessons, watching explanatory videos and real-world cases from many Engineering Leaders, and completing multiple practical exercises. Additionally, you'll collaboratively solve a product engineering case study before each Live Session.

In the Live Sessions, we'll explore different real-world scenarios of product engineering presented by various professionals. These sessions will include live exercises, addressing your questions, and jointly solving the weekly case study.

The dates for the live sessions are as follows:

• Tuesday, September 24 from 9 to 10 CET – Introduction

• Tuesday, October 1 from 9 to 12 CET – Module 1

• Tuesday, October 15 from 9 to 12 CET – Module 2

• Tuesday, October 29 from 9 to 12 CET – Module 3

• Tuesday, November 5 from 9 to 12 CET – Module 4

Expect to dedicate 3 to 6 hours per week outside of the live sessions for content learning and exercise completion. It's advised not to enroll in the course if you cannot commit this amount of time. Mastering product engineering requires hours of practice.

All written content is in English. Videos are in English and Spanish. The live sessions will primarily be in Spanish. If you prefer to take the course entirely in English, please let me know, as I am planning to organize an English edition soon.

You will have access to a group where you can ask questions during and after the course. This allows you to resolve any doubts as you begin implementing the learnings in your company. You will have access to the course content for at least one year.

Module 1: Product Engineering & Product Fundamentals

• Self-paced

  • Role of Product Engineering: Exploring the key responsibilities of a product engineer and how this role diverges from traditional software engineering.

  • Customer-Oriented Development: Strategies to focus on customer impact and how to quantify it using business and product KPIs.

  • Product Team Topologies: Examining how different organizational structures and stages in product lifecycle influence engineering work.

  • Understanding Roles in Squads: Navigating expectations for each squad member, and optimizing for cross-functional collaboration.

  • Emerging Trends in Product Management: Unpacking current trends like Product Discovery, NoCode/LowCode, AI Copilots, and how they impact product engineering.

  • Lean Product Development: Advantages of adopting Lean methodologies and key considerations for implementation.

  • Product Process: Steps and strategies to shepherd a product from ideation to deployment.

  • Pro-actively Identifying Requirements: How to avoid falling in love with solutions and focus on problems.

  • Opportunity Discovery: How to use UX Research, Customer Journey Mapping, and Event Storming for identifying product opportunities.

• Live Session

  • Real-life scenario: "Engineering leading the Product Process" (Isabel Gárate, VP Product at Landbot)

  • Resolution of Case Study: Detecting Product Opportunities.
    
    

Module 2:  Scoping, Trade-Offs and Design Principles

• Self-paced

  • Feature Scoping: Best practices for defining the scope and approach for new features and MVPs, including scaling considerations.

  • Build vs. Buy Decisions: Frameworks for deciding between in-house development, third-party libraries, or NoCode/LowCode solutions.

  • Technical Trade-Off Analysis: How to quantify and tackle engineering trade-offs in product development.

  • Product-Driven Design: Understanding design principles, design systems, and best practices from an engineering standpoint.

  • Prototyping & Usability: Hands-on introduction to prototyping tools and conducting usability tests.

  • Product Experimentation: Leveraging A/B Testing and other experimentation techniques for data-driven insights.

• Live Session

  • Real-life scenario: "Examples on building vs buying along the journey of a startup" (Antonio Espinosa, Head of Engineering at Northius)

  • Resolution of Case Study: Trade-offs discussions.

Module 3: Product Analytics & Quality

• Self-paced

  • Product Analytics in Decision Making: Utilizing data analytics to drive product decisions and strategy.

  • Product Metrics & KPIs: Utilizing Leading and Lagging indicators for data-driven decision-making and performance optimization.

  • Observability in Engineering: Understanding the critical role of observability for monitoring and debugging.

  • Event-Driven Data Management: Guidelines for capturing, storing, and utilizing event data in a scalable and efficient manner.

  • Continuous Delivery: Modern approaches to embedding quality into the development process.

  • From Lean to Live: How Lean Development Enhances Continuous Deployment.

  • Addressing Technical Debt: When to accept it, when to solve it and how to articulate the business case.

• Live Session

  • Real-life scenario: "Engineering owning the product metrics" (Ricardo Burillo, Head of Engineering at Ontruck)

  • Resolution of Case Study: Focusing on outcomes when building a new feature

Module 4: Project & Stakeholder Management

• Self-paced

  • Agile Project Management: Techniques for managing cross-team commitments, deadlines, and dependencies within an Agile framework.

  • Teamwork and Leadership: Leading through influence and effective team collaboration.

  • Communication Best Practices: Guidelines for effective intra-team and cross-team communication.

  • Managing Stakeholders: Proactive strategies for communication and expectation setting with business stakeholders.

  • Resilience and Adaptability: Effective tactics for navigating engineering challenges and setbacks.

• Live Session

  • Real-life scenario: "Leading without Authority" (Samuel Fuentes, Co-founder and CPTO at Ontruck)

  • Resolution of Case Study: Taking ownership of a complex project.

• Regular Price: 649€ + VAT if applicable

• Alumni Discount: 10% on the second course, 15% on the third course, and 20% on subsequent courses.

• Group discount: 5% for 4-6 attendees, 10% discount for 7-9 attendees. Contact me if you are over 10 people.

• Individual Payment: You can conveniently book and pay for your spot directly on this page. If you are entitled to any discount, contact me for the coupon code.

• Company Payment: If the payment is through a company, please contact me with the number of participants and company details. An invoice will be provided for payment via bank transfer.

  • For Spanish Companies: This course qualifies for FUNDAE subsidies.